A+ is basically an enhanced listing product descriptions, high-quality images, and video content to help you tell your brand stories more vividly. It includes: comparison tables of competitors, high quality images, HD videos. Amazon A+ content is used to improve consumer experience, which in turn drives traffic and sales. 

Product presentation started as the simplest photography, and now it includes 3D images and complete virtual shops, videos. From amateur photos the sellers have turned to photo-sessions and professional videos. It is now the time when a product online looks more vibrant than in physical reality. Attraction sells. The designer’s task is to use each opportunity to create the atmosphere, which would improve shopping experience. 

Working with Amazon platform is not only about quality content but about accuracy as well. How do you accurately convey the naturalness of the product? Not by text and figures, but using emotions and perceptions of the picture, by choosing the right image, which would carry the right message from the product to the consumer. That is exactly the creative job of a designer. Same as during negotiations – to find the right emotion is just as important as clearly bringning it to the counterpart. To make them hear and understand you.