Isn’t it a challenge to find the right balance between great shoe-wear design and the affordable price for consumers? Well that’s just what our client has succeded at! 

The great new brand, X-Plode, was just about to launch on several markets. What we needed to do – was creating the right positionin and, based on it, a creative launch campaign, that would reach and win the hearts of the young consumers. 

MYSTERY – was the right word for the atmosphere our creative team was working in. And mystery for consumers – was the result. 

We presented the brand that was created by a distributed team of anonymous designers. To support the positioning we have put the models in face-masks on the billboards and digital banners. Please note that the campaign was launched in February 2020 – weeks before remote work and facemasks became mainstream. 

But please don’t blame it all on us!  

Output from the agency: brand-positioning; creative campaign development & media planning; e-com website development; social media accounts creation & campaign launch.