IAB is a community of digital industry professionals. Sometimes we all need to be reminded that any industry is firstly not about competition but about knowledge sharing and establishing fair-play rules for all those participating. So what is the best way to discuss this? Of course, coming together for an informal parties, where you can talk, pitch, have a drink and a nice conversation, all at the same time. So that’s what we did: developed an event strategy for an industry association, and came up with different formats of these events: picnic, rave, etc. Each of the events was developed in a unique visual identity for announcements and collaterals at the venue.

Output from the agency: event planning & organizing; identity design; design & production of collaterals; post-event reporting and community management.