Do you think it’s worth spending more than 20K on a king-size bed? Well, you might think it is, if you are a top-manager, a decision-maker who does need to have good sleep every night, to wake up to new choices and challenges. 

As an agency, how do you promote a brand like that? First you ned to have a good story. Then you need the right influencers to support the project. And, of course, you need to have super-quality photos and content for your social accounts. 

The agency was briefed with providing ideas of PR & special projects for the brand, as well as finding influencers to support it.

Output from the agency: PR strategy; Influencer search & analysis; organizing of the photo-sessions & developing high-quality visual content; supporting the special projects in social media