In order to reveal topics of concern to parents, and help them with parenthood, the new Bebbo mobile application was developed. It was intended to become helpful assistant in raising a child

What could you find there: Features of the development of the child in the first year of life. Positive parenting & a happy child. There is no single right method in raising children, so the expert opinions were available with rel-life examples.

To support the application launch, the agency also organized an online conference with invited experts, which was supported by targeted advertising, ads on partner resources, connected bloggers.

Output from the agency: Campaign strategy development; online conference organization; creative materials design; landing page development