Isn’t it a challenge to find the right balance between great shoe-wear design and the affordable price for consumers? Well that’s just what our client has succeded at!
The great new brand, X-Plode, was just about to launch on several markets. What we needed to do – was creating the right positionin and, based on it, a creative launch campaign, that would reach and win the hearts of the young consumers.
MYSTERY – was the right word for the atmosphere our creative team was working in. And mystery for consumers – was the result.
We presented the brand that was created by a distributed team of anonymous designers. To support the positioning we have put the models in face-masks on the billboards and digital banners. Please note that the campaign was launched in February 2020 – weeks before remote work and facemasks became mainstream.
But please don’t blame it all on us!
Output from the agency: brand-positioning; creative campaign development & media planning; e-com website development; social media accounts creation & campaign launch.
ANY OF THE ABOVE ON YOUR MIND? GET IN TOUCH!
NEW BUSINESS INQUIRIES:
Seva Krutko, CEO
Pärnu mnt 12, Tallinn 10148, Estonia
+372 5900 7779
Elena Voinova, Client Services Director
Phone: +370 623 25716